WRBB Campaign

Visual identity design | Spring 2025

For my design capstone, I has so much fun creating a marketing campaign for Northeastern’s radio station: WRBB, a club near and dear to my college experience.

Using a consistent marketing identity, I made physical promotional material for both the general station as well as individual shows on the platform.

Design Goal

Create a cohesive visual identity that reflects WRBB’s freeform programming and irreverent radio shows.

Typography

Colors

A restricted palette of 5 colors, in addition to black, allowed for versatile mixing and matching.

The restricted color palette helped to create a cohesive visual identity, with lots of room to flex between colors.

Show Specific Posters

Over the course of the semester, I made a posters for each senior WRBB shows, honoring the graduating DJ’s final season on air.

Imagery on the poster is inspired by the name of the show, and each poster gives you all the necessary information one might need to tune into WRBB.

Some of my favorite designs

Reflexive Design

All imagery on general station material derives from show-specific posters. This ‘easter egg’ quality to provide subtle shout-outs to specific shows on WRBB.

The tagline “What will you find?” highlights the hidden-gem nature of freeform broadcasting.